SYNAESTHESIA
“Fragrance has historically been quite democratic, but this really gives customers a unique way of experiencing it and elevates the category”
Daniela Rinaldi, co-chief operating officer of Harvey Nichols
Synaesthesia is a playful, multi-sensory installation that fuses scent, light, and sound to create a unique immersive experience. Drawing from the concept of fragrance wardrobing, we brought the alchemy of perfume to life by expelling large, scent-infused vapor rings across the space. As these rings collide, they transform into a visual and aromatic spectacle, inviting visitors to walk through and interact with the scented clouds. This creates a deeply cathartic experience, which allows the audience to be fully enveloped in the installation.
THE TEAM
Design & Engineering Satyajit Das, David Gardener
Project Manager Jennifer Sin
Installation Manufacturing Team Filippo Bassi, David Gardener, Kitty Hinchcliffe, Reuben Jacob, Razvan Moldovan, Lewis Toghill, Michael Wagner
Photography Ben McMillan, Andrew Poole