Mike Bond co-founded the brand design consultancy Bond & Coyne in 2001 on the belief that design should be based on strategy-led problem solving so that the results are fit-for-purpose as well as beautiful. As Strategy Director, he runs workshops with stakeholders and produces strategic documents that support the studio’s creative work. As well as speaking at design conferences and events, including at the Apple Store, Universities UK and the Jerwood Gallery, he has contributed to respected periodicals and books including The Designer’s Research Manual published in the US.